Wilson Tactical
Advansys Ltd are keeping up with the latest trends
Advansys, the builders of global, big brand ecommerce websites such as tierack.co.uk and GSKdirect.co.uk, are happy to announce that they have relaunched their own redesigned brochure website
There are many pressures that drive a website redesign; Internet technology is always developing, businesses change and add more capabilities to the company and marketing expectations also change. In response to these pressures, and with a pro-active approach that is typical of Advansys’ client work on eCommerce websites, the company has produced a progressive new design for their own site.
Kurt Wilson, CEO of Advansys was keen to point out that the new design is reflective of the changing face of internet business: “The internet has truly come of age as a place for global business. 2011 will surely see a further increase in ecommerce sales so it is important that Advansys’ website reflects our position as a leader in ecommerce website development.”
This new design takes into account many of the recent developments affecting the building of brochure and ecommerce websites: the development of HTML5 has allowed design to be much more progressive, though the mark of an experienced web design company like Advansys is knowing where browser support for HTML5 may affect its implementation. For various reasons JQuery looks set to take over from flash as the route to enhanced graphics presentations and Advansys are at the forefront of this change that will provide enhancements without undue processing power requirements or affecting the Search Engine Optimisation of their Client ecommerce websites.
Advansys have also taken this step to help their potential clients, a website redesign gives an opportunity to restructure the content on the site. Advansys have taken this opportunity and changed the way users find information so that content is easier to find and will provide a far more logical and fluid progression through the information. This is important as running a business through an eCommerce Website is very complicated and the Advansys website is an authority on the systems and operations required to make a success in eCommerce.
For Advansys this new redesign is in many ways a showcase of the work they do, many of their clients are ecommerce businesses looking to upgrade from an existing solution, a fact that makes Advansys an expert in eCommerce website redesigns. While a brochure site may not contain many of the elements of the award winning cross channel ecommerce websites that Advansys build, any redesign must be carefully thought out to ensure that the Search Engine Marketing tactics for the website are not adversely affected. Advansys have ensured that all redirects, page names and indexed content, from the point of view of the search engines, are unaffected, retaining their hard won Authority.
The skill in the redesign process that Advansys have exhibited on their own website and the design flair applied to the new graphics and layout can all be brought to bear on your ecommerce website. Advansys have further examples of their work in their ecommerce portfolio pages. The examples are everything you might expect from an award winning ecommerce company and can provide some excellent inspiration for your own ecommerce redesign. Take a look and see what Advansys can do for you.
Advansys are specialists in ecommerce solution development. They have a strong background in bespoke web application development, combining this with web design flair to produce Award Winning eCommerce Websites. The Advansys group includes SEO specialists SEO Junkies, PPC management through PPC Junkies and eBay store management and design through eBay Store Design.
About the Author
Advansys Limited
Building 4 Millars Brook
Molly Millars Lane
Wokingham
Berkshire
RG41 2AD
Telephone: 0845 838 2700
Fax: 0845 838 2701
Email: sales@advansys.com
Thoughts: Ryan Wilson – Wilson Tactical RRF
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