Small Swat

Voss Calls for Small-to-Medium Agency for 2011

Voss recently put out a call for bids from a small to medium sized agency to handle their marketing communications in 2011 via Ad Age.

In response to Ad Age’s article titled “Small-to Midsize New York Shop? Voss Wants You: Launches Open Call for Agency Review in an E-mail to Ad Age,” Sheilah Griggs of Nashville’s Marketing and Advertising Agency, Point 3 Media, agrees with the transparent approach of calling an agency review. It doesn’t necessarily mean a cattle call.

Here is the press release from Ad Age:

Voss, a leading super premium imported bottled water, is conducting an agency search to provide various marketing communications services for an early 2011 launch. Interested agencies should contact Ken Gilbert, the consultant contracted to conduct the agency selection process. Candidate agencies should be based in New York City—small to medium sized.

Prospects must be able to demonstrate strong strategic planning and creative capabilities. Experiences in related categories include beverages (alcoholic and non-alcoholic), entertainment and culture, luxury and imported goods.

Here’s what she had to say:
I do believe the trend will be turning towards creative advertising agencies who are more efficient and “swat team” in approach because clients are missing service and direct communication. Advertisers want to be listened to and want someone who can get things done without a lot of bureaucracy.

Larger advertisers are going behind their agency’s back because they think they could never meet a quick turn around deadline and it would cost a fortune. They also note irritation with having a “communication fee” for a two-sentence email response.

To me, it’s just poor customer service and absolutely poor relationship management. People want to do business with people, not machines, even more so in this electronic age. It used to be seen as sophisticated to have a large agency, and now I think it’s going to be viewed as poor strategic business planning if there aren’t internal changes. They want an agency they can get on the phone and who they actually believe cares about their business.

It’s about relationships. Whether the economy has brought us back to that by providing more competition, or people are craving some actual old-fashioned interaction, it’s a good thing. Voss has openly asked for what they want and it’s going to be delivered right to their doorstep.

About the Author

What do you think? For more information about small commercial production companies in nashville, or what to look for in a marketing and advertising agency, email us. We’re here to help!

Swat Kats theme (cover by Adam Small)

Smith & Wesson Small SWAT 2.63 Satin Combo Blade, Aluminum Handles Smith & Wesson Small SWAT 2.63″ Satin Combo Blade, Aluminum Handles…

Twin Laser Flame Gun Torch Lighter #15 $6.99 Twin Laser Flame Gun Torch Lighter. This Twin Laser Flame Gun Lighter has two flames. It features a saftey on the side to make it child safe. Refillable with butane….

Mr-S-Leather Plastic-Beaded Stinger – Small – Assorted Colors These little hand held whips are fantastic. Plastic beaded, effective and nasty. You’ll have a love hate relationship with these. Works on the nipples and cock & balls very well. Easy to clean and very light. Easy to carry in your pocket to the bar or to an event. You can use these without very much force for a nice erotic stimulation or used with a strong impact they can really hurt. 8″ long with…

Luminox Men’s 3903 Original Navy SEAL Dive Watch $268.00 This Luminox Men’s Original Navy SEAL Dive Watch features a unique illumination system that glows 100 times brighter than other luminous watches, making it the perfect choice for low-light or non-light situations. This versatile timepiece is constructed with a polyurethane, 43-millimeter case. The durable polyurethane band is accompanied by a Velcro closure. Stand-out Arabic numerals adorn the ric…

Hatch Reactor 3/4 Finger Glove 3/4 finger version with all of the identical features of the LR25 Reactor. Allows for maximum control and sensitivity when greater tactility is required….

Mens Leather Swat Team Style Motorcycle Biker Vest Bullet * Soft Milled Cowhide Leather Vest 1.1-1.2mm. * Unique styling details and cut lines. * Black Plastic # 10 hidden front zipper, with single hidden snap closure at the collar. * Leather piping trimmed generous armholes. * 2 outside zippered pockets. * 2 inside pockets, one zippered one snap closure. * Single panel back, ideal for patches, embroidery or airbrushed art work. * Very Generous oversize …

POW MIA Sticker Decal $1.99 OFFICIALLY LICENSED. 100% brand new from the manufacturer…PERFECT!!…

Fox Musette Bag …

Fox Top Load Duffel Bag Ribbed Cotton web handle and shoulder strap, Snap hook closure…

Fox First Responder Pouch Constructed of rugged tactical polyester, M.O.L.L.E. compatible, One main compartment, inside pocket, Elastic attachment points, Double zipper pulls, Grommet hole for drainage…